The brief? Develop a simple logo steeped in gold, which also evinces a classiness and simplicity not common in the industry. Client wanted wanted the overiding theme to be luxurious, with a touch of gold if it could be helped.

Some of the initial sketches while the vision jumped around in my mind.

The favourite. I love it. I love the lines, and the promise of quiet beauty it whispers. Prefect, I think. As did the client.